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Retinol

Concentration is what decides whether a retinol product actually does anything, so ours is a genuine 2.5%, printed clearly on the bottle, cushioned by hyaluronic acid, peptides and vitamin C to keep it comfortable on skin. Made to strict standards with nothing superfluous added, a real, declared active strength rather than a diluted lotion trading on the name.

Proudly made in the USA and the UK to the strictest of standards

A vitamin A derivative at defined strength

Retinol is a vitamin A derivative and one of the most established topical skincare ingredients. Its effect depends on concentration, and much of what is sold is heavily diluted. This range is built on a defined 2.5% retinol, a genuine high-strength level, with the concentration stated on the label.

A genuine 2.5%, with a considered base

Higher-strength retinol is best presented within a supportive, hydrating base, so it is never offered bare. The Retinol Serum combines 2.5% retinol with hyaluronic acid and vitamin E; the Retinol Cream includes peptides, vitamin C and botanical extracts; and the Vitamin C, E & Ferulic Acid Serum presents retinol alongside those antioxidants.

Concentration declared on every product

The aim throughout is a defined active strength presented in a well-tolerated base, with nothing superfluous. Every product is manufactured to topical standards, and the concentration of each active is declared plainly so the stated strength is never in doubt.

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FOR EVERY BOTTLE YOU BUY A TREE IS PLANTED ON YOUR BEHALF

A tiny sapling goes a long way. Through our partnership with Eden Reforestation Projects, we are helping to plant trees on a massive scale.

Together we protect vital eco-systems, help mitigate climate change, and create jobs that help provide education, health care, and food for rural communities in Mozambique, Nepal, Madagascar, and Ethiopia.

Our aim is to plant 10 million trees by 2030.

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